Evergreen content is online content that remains relevant and useful for a long time. It isn’t tied to any specific date or event and can be referenced and shared long after publication. It’s a valuable asset for any business because it provides a stable, long-term flow of visitors and leads to your website.
In this article, we will explore the concept of evergreen content in more detail, including its benefits, how to create it, and how we can use it in marketing.
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Above all, evergreen content provides readers with real value. It should be informative, useful, relevant and independent of any specific trends or events that will quickly become outdated. Examples of evergreen content include in-depth guides or tutorials, lists or round-ups, industry news or updates and product reviews or comparisons.
Evergreen content can be an effective tool for businesses trying to build authority in their industry while building trust and credibility with their audience. It’s also a valuable resource for driving web traffic and leads to your website over an extended period of time.
There are several ways your business can use evergreen content for marketing purposes. You can share it on social media to boost engagement and gain new audiences. It can be included within email marketing campaigns as a lead magnet to generate leads.
Evergreen content can be repurposed into formats such as video or webinar content. Doing so allows you to reach a wider audience and maximise your initial investment.
Creating evergreen content requires a significant investment of time and resources. However, it’s worth the effort and results in a valuable asset for businesses seeking to establish themselves as an authority in their industry. By focusing on creating high-quality, well-researched content that provides value to the reader, businesses can effectively use evergreen content to support their marketing efforts.
A key advantage of evergreen content is its ability to drive traffic to your website long after publication. High-quality content that offers value stays relevant for longer and can be shared and repurposed again and again.
By creating high-quality, well-researched evergreen content, you can establish your business as an authority in your industry. Doing this helps you build trust and credibility with your audience and leads to more conversions and sales in the long run.
Because evergreen content remains relevant and useful for a long time, it can be repurposed and reused in several ways. For example, you could turn a blog post or webinar into a social media post, an email newsletter or create a video or podcast based on the content.
Repurposing your content allows you to spread your message to a wider audience and to maximise the investment you made when creating the content.
There are several evergreen content formats. Here are some of the most popular:
Detailed articles or guides that provide comprehensive information on a particular topic can be useful evergreen content because they stay relevant for a long time. Some examples of such content might include "The complete guide to SEO", "A history of the modern world, or “How to change a tyre.”
Reviewing popular products that have stood the test of time is a great way to produce evergreen content. The less topical or trendy the product, the better. For additional authority, include a video of you reviewing the product.
Articles that present information in a list or round-up format can be effective evergreen content, as they are easy to read and offer value to the reader. Examples might include "Top 10 healthy lunch ideas" or "The 10 best budget travel destinations."
Why not record your next webinar? Recorded webinars are a cost-effective way of producing evergreen content. You can use a recorded webinar as part of a sales funnel, product tutorial or review, the list of possibilities is almost endless.
While not all news articles are evergreen content, those that cover timeless topics or provide valuable information unrelated to a specific date or event can be effective. Examples might include "The future of renewable energy" or "The impact of technology on education."
“Top 10 tips for a successful webinar” type articles are great for organic SEO and can last a long time. This type of article is easy to update year after year.
Q&As are a simple but effective way of producing long-term content that generates lots of organic traffic. Q&A is a flexible format and can be repurposed into almost any other type of content.
Interviews are an underrated form of evergreen content. Think about it, how many old interviews have you watched in the last year? If you can nail the topic and interviewee, you can make something that lasts a lifetime.
You know what evergreen content is, what the benefits are and some different formats. Where do you go from here? Choosing an effective topic can be tricky, so here are some examples using the videoconferencing space as inspiration:
"The benefits of using videoconferencing for remote teams" - This article could discuss the benefits of using videoconferencing technology for remote team communication to increase productivity and collaboration, reduce travel costs, and improve work-life balance.
"How to improve the quality of your videoconference meetings" - This could be a recorded webinar that delivers tips and best practices for improving the quality of your video meetings. You could explore optimising internet connection, using high-quality audio and video equipment, and utilising features like screen sharing.
"The top videoconferencing tools for small businesses" - You could make a listicle comparing and reviewing the top videoconferencing tools for small businesses covering features and pricing.
"The role of videoconferencing in education" - This could be a Q&A with an industry expert discussing how videoconferencing technology is used in education. You could explore how videoconferencing plays a role in remote learning, virtual field trips, and collaborative projects.
"Videoconferencing etiquette: Top 10 dos and don'ts" - This list could provide guidelines and best practices for maintaining proper etiquette during videoconference meetings, such as muting when not speaking and dressing appropriately for the camera.
Content that isn’t "evergreen" is tied to a specific date or event and becomes less relevant or useful over time. Examples of content that is not evergreen might include:
Time-limited promotions or sales - this content is only relevant for a short time and is not useful after the promotion or sale has ended.
News articles - these are typically tied to specific events and occurrences and become irrelevant as time passes.
Pop culture content - content based on trends or popular culture phenomena may become less relevant or interesting as the trend fades or becomes less popular.
Time-sensitive information - usually only relevant for a short time and includes current events or seasonal information.
Evergreen content must remain relevant and useful long after publication and shouldn’t be tied to a specific date or event. To create effective evergreen content, you must focus on timeless topics that give the reader major value.
Evergreen content can give your content marketing strategy a powerful boost. Here are some ways to improve your marketing using evergreen content:
Creating high-quality, useful, evergreen content can drive traffic and new visitors to your website. You can maximise the traffic-enhancing effects of evergreen content by optimising your content for search engines and including relevant keywords, and ensuring to include Instagram feed on website to make your content more engaging.
You can increase your reach and access new audiences by sharing your content on social media. Consider creating social media posts that link back to your evergreen content or sharing it in relevant social media groups or communities.
Evergreen content can be a valuable asset for your email marketing campaigns. By linking to your evergreen content in your emails, you can provide value to your subscribers and encourage them to enter your sales funnel.
Evergreen content can be an effective way to attract and develop leads. Consider creating lead magnets based on your evergreen content, such as ebooks, whitepapers or recorded webinars. This can be a great way to engage with potential customers and start building relationships with them.
Because evergreen content remains relevant and useful for a long time, it can be repurposed and reused in several ways. For example, you might turn a blog post into a social media post or an email newsletter, or create a video or podcast based on your content. Repurposing content is a great way to extract extra value from your time investment.
Webinars are an excellent form of evergreen content. The key to a successful webinar is the right webinar platform. Digital Samba for Webinars is packed with features and guides you through the webinar creation process from start to finish.
Successful evergreen content is not tied to any specific date or event. Instead, focus on timeless topics that will remain relevant for a long time. Examples might include "How to start a small business" or "The benefits of exercise on mental health."
You must thoroughly research and fact-check your information to create content that stands the test of time. Doing this will ensure that your content is accurate and reliable, making it more likely to be shared and referred back to in the future.
As you would when writing any type of content, the golden rule is to write with your audience in mind. Consider what your reader might find valuable or useful. By writing with the reader in mind, you can create content more likely to engage and inspire them.
To make your content as accessible as possible, use clear and concise language. Avoid using jargon and complex language that might be confusing to your readers. Instead, focus on using language that is easy to understand and gets your point across effectively.
Search engine optimisation is critical for your evergreen content to be as effective as possible. Use keywords and phrases that people are likely to use when searching for your content online. Optimisation includes formatting techniques, such as headings and bullet points, to make your content easier to read and help search engines understand and rank it.
It’s important to review and update your evergreen content periodically so it remains accurate and relevant. Here are a few tips for keeping your evergreen content up to date:
Check the facts - over time, certain facts or statistics may change, so it’s important to regularly review your content to ensure that it’s still accurate. If you find outdated information, update it with current data.
Update outdated references - if you included any references to specific events or trends in your evergreen content, check that these are still relevant. If not, consider removing or updating them to keep your content fresh and current.
Add new information - as you continue to research and learn more about your industry, you may encounter new information that could be valuable to your audience. Consider adding this new information to your evergreen content to keep it up-to-date and relevant.
Consider the user experience - as you update your evergreen content, consider the user experience. Make sure that the content is still easy to read and visually appealing.
Monitor analytics: use your website analytics to see how your evergreen content is performing. If you notice that a particular piece of content is getting lots of traffic, consider updating it to ensure it stays relevant and useful to your audience.
Hopefully, you’re now armed with the knowledge you need to create long-lasting and valuable content.